I'VE BEEN WORKING IN ADVERTISING FOR ABOUT 15 YEARS. LONG ENOUGH TO SEE THE INTERNET CHANGE EVERYTHING. ESPECIALLY HOW BRANDS TALK TO PEOPLE. TODAY MY FOCUS IS CREATING IDEAS THAT TRAVEL THROUGH FEEDS, COMMUNITIES AND CONVERSATIONS. BECAUSE THE MOST POWERFUL MEDIA ISN'T TV ANYMORE. IT'S PEOPLE. ALONG THE WAY I'VE WORKED WITH BRANDS LIKE ITAÚ, PETROBRAS, O BOTICÁRIO, MONDELEZ, BRF, PORTO SEGURO, AZUL, MERCEDES-BENZ, JOHNSON & JOHNSON, AMBEV, POPEYES AND MORE.